Game Day Gets Messy

Spec Shoot (Smiths / Brisbane Broncos)

A personal advertising spec shoot capturing the excitement and chaos of game day. Featuring Brisbane Broncos fans, flying chips and plenty of energy, the concept brings a fun, playful approach to sports advertising.

Create a high-energy advertising campaign centred around Smith's chips and the excitement of watching live sport. The challenge was capturing natural reactions and flying chips while managing complex lighting in a tight living room.

• Advertising hero imagery
• Horizontal and vertical campaign compositions
• Campaign graphics and typography

A series of bold, energetic advertising visuals combining genuine expressions, dynamic action and detailed post-production. Designed to work across digital, print and billboard formats.