Case study · Outdoor & Adventure
BaseCamp — Built for Adventure
Client
YAKIMA
Overview
A two-day location shoot showcasing Yakima’s BaseCamp range through outdoor lifestyle and product photography.
The brief
Yakima needed photography to introduce its new BaseCamp rooftop tents and awnings, alongside supporting outdoor accessories. The images needed to show the gear in use, capture the freedom of getting outdoors, and work across websites, social media, brochures and dealer marketing.
Deliverables
- Library of high-resolution lifestyle and product photography
- Hero images for website banners and print campaigns
Outcome
A cohesive image library presenting BaseCamp in the settings it was designed for, giving Yakima versatile photography to support the range across digital, print and dealer marketing.
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